The management of product information has been a key success factor for multichannel marketing for many years. As part of a holistic customer experience, companies should also use the potential of so-called PIM systems for face-to-face sales.
In the current March 2020 issue of Springer Professional’s “Sales Excellence” magazine, Prof. Dr. Lars Binckebanck and Matthias Kant shed light on the potential of PIM for personal selling, i.e. for the topic of sales enablement.
01-03-2020 | Business Practice & Leadership | Issue 3/2020
Supporting personal sales with PIM
Journal: Sales Excellence > Issue 3/2020
Authors: Prof. Dr. Lars Binckebanck, Matthias Kant
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