The sales enablement term has been used in practice and preferred by consultants, trainers, and software providers for over 15 years. However, there is not a complete understanding of what sales enablement actually means. In this matter, our article explains the main points of sales enablement from qualification measures, to process optimization, software tools, and application platforms.
In the latest July 2022 issue of Springer Professional’s “Sales Excellence” magazine, Prof. Dr. Lars Binckebanck and Matthias Kant explain the strategic approaches to sales enablement and its potential.
01-07-2022 | Sales Practice and Sales Management | Issue 7/2022
Unleashing the Potential in Sales
Journal: Sales Excellence > Issue 7/2022
Authors: Prof. Dr. Lars Binckebanck, Matthias Kant
If you would like to download the article or receive a personal copy from us, please feel free to contact us directly.