{"id":12297,"date":"2026-11-08T13:07:55","date_gmt":"2026-11-08T12:07:55","guid":{"rendered":"https:\/\/www.digitize.one\/sales-enablement\/"},"modified":"2026-11-08T14:33:42","modified_gmt":"2026-11-08T13:33:42","slug":"aide-a-la-vente","status":"publish","type":"page","link":"https:\/\/www.digitize.one\/fr\/aide-a-la-vente\/","title":{"rendered":"Sales enablement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12297\" class=\"elementor elementor-12297 elementor-7252\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f30cad elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"7f30cad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a55bf5a\" data-id=\"a55bf5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00853bb elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"00853bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales enablement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4577304f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4577304f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6720d7\" data-id=\"2e6720d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c9b2ea8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c9b2ea8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-427e1053\" data-id=\"427e1053\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dcc2e28 elementor-widget elementor-widget-heading\" data-id=\"3dcc2e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le sales enablement ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b23e4 elementor-widget elementor-widget-heading\" data-id=\"10b23e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des processus strat\u00e9giques pour am\u00e9liorer le chiffre d'affaires et la productivit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57de7b elementor-widget elementor-widget-text-editor\" data-id=\"f57de7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le sales enablement consiste \u00e0 fournir \u00e0 votre \u00e9quipe les technologies et les ressources n\u00e9cessaires pour augmenter les ventes et gagner en productivit\u00e9.<\/p>\n<p>Le sales enablement, c&rsquo;est le bon contenu, au bon moment et au bon endroit. Il permet aussi \u00e0 des \u00e9quipes commerciales bien form\u00e9es d&rsquo;offrir une exp\u00e9rience client de premier ordre et favorise la collaboration dans toute l&rsquo;organisation gr\u00e2ce aux technologies de gestion des ventes et de la performance.<\/p>\n<p>Avec des processus plus efficaces, vous concluez ainsi davantage de ventes et des contrats de plus grande valeur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762182b elementor-widget elementor-widget-heading\" data-id=\"762182b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Article sur le sales enablement et le PIM dans \u00ab Sales Excellence \u00bb, le magazine de Springer Professional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1743201 elementor-widget elementor-widget-button\" data-id=\"1743201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitize.one\/pim-bildet-heute-auch-die-grundlage-fuer-den-persoenlichen-verkauf\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5770f45\" data-id=\"5770f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5fd1cc elementor-widget elementor-widget-image\" data-id=\"a5fd1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1029\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-presentation-image.jpg\" class=\"attachment-full size-full wp-image-3906\" alt=\"Sales Enablement\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-presentation-image.jpg 2000w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-presentation-image-300x154.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-presentation-image-1024x527.jpg 1024w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-presentation-image-768x395.jpg 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-presentation-image-1536x790.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72a491cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a491cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eb7f796\" data-id=\"1eb7f796\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8181d0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e8181d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-01da0c7\" data-id=\"01da0c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d4f2f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"69d4f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/strategy.png\" class=\"attachment-full size-full wp-image-2376\" alt=\"Sales Enablement Strategy\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Strat\u00e9gie<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d7711e3\" data-id=\"d7711e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c2ee96 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c2ee96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/analytics.png\" class=\"attachment-full size-full wp-image-2372\" alt=\"Sales Enablement Analytics\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Analyse<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-abac977\" data-id=\"abac977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02f15f6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"02f15f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/optimization.png\" class=\"attachment-full size-full wp-image-2374\" alt=\"Sales Enablement Optimization\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Optimisation<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-cc3bed4\" data-id=\"cc3bed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc651f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5bc651f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/circular-arrows.png\" class=\"attachment-full size-full wp-image-2373\" alt=\"Sales Enablement Automation\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Automatisation<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-0bb0913\" data-id=\"0bb0913\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6847f6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e6847f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/software.png\" class=\"attachment-full size-full wp-image-2375\" alt=\"Sales Enablement Software\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Logiciels<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6436cece elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6436cece\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ab8ea4c\" data-id=\"3ab8ea4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bed083c elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bed083c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2342dcd\" data-id=\"2342dcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3f5c08 elementor-widget elementor-widget-image\" data-id=\"f3f5c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-sales-analaysis-image-1024x684.jpg\" class=\"attachment-large size-large wp-image-3907\" alt=\"Sales Enablement analaysis\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-sales-analaysis-image-1024x684.jpg 1024w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-sales-analaysis-image-300x200.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-sales-analaysis-image-768x513.jpg 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-sales-analaysis-image-1536x1025.jpg 1536w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Sales-enablement-sales-analaysis-image.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6906e56f\" data-id=\"6906e56f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a1d659 elementor-widget elementor-widget-heading\" data-id=\"79a1d659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vos avantages avec le sales enablement<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9503b4c elementor-widget elementor-widget-heading\" data-id=\"9503b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Am\u00e9liorez votre performance commerciale gr\u00e2ce aux outils les plus r\u00e9cents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2d14d1 elementor-widget elementor-widget-text-editor\" data-id=\"4e2d14d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes commerciales doivent s&rsquo;appuyer sur les technologies les plus r\u00e9centes pour accompagner les clients tout au long d&rsquo;un processus d&rsquo;achat complexe. Digitize! vous aide \u00e0 d\u00e9finir une vision du sales enablement qui int\u00e8gre non seulement les contenus, mais aussi la formation et le support.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09aa2f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c09aa2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mettre \u00e0 disposition les technologies les plus r\u00e9centes et gagner en productivit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S'adapter aux attentes de vos clients et de vos collaborateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simplifier le processus d'achat<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec1051f elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec1051f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21b8fe5\" data-id=\"21b8fe5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb72bc elementor-widget elementor-widget-heading\" data-id=\"0fb72bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Le sales enablement vous simplifie la t\u00e2che<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a288251 elementor-widget elementor-widget-heading\" data-id=\"a288251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9passer les attentes et cr\u00e9er de la satisfaction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8e169 elementor-widget elementor-widget-text-editor\" data-id=\"1e8e169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes commerciales ont un emploi du temps tr\u00e8s charg\u00e9. Elles doivent atteindre leurs objectifs, se familiariser avec de nouveaux produits et r\u00e9pondre \u00e0 des profils de clients et \u00e0 des besoins tr\u00e8s vari\u00e9s. Elles multiplient \u00e9galement les \u00e9changes avec les clients, les responsables commerciaux, les responsables produits et marketing, ainsi qu&rsquo;avec les \u00e9quipes de support.<\/p>\n<p>Le sales enablement aide les \u00e9quipes commerciales \u00e0 d\u00e9finir leurs priorit\u00e9s. Il leur fournit ainsi des rep\u00e8res pr\u00e9cieux pour identifier les informations produits r\u00e9ellement pertinentes pour le client au cours du processus d&rsquo;achat.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d11140 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"2d11140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitize.one\/fr\/contact\/\" id=\"contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c48dbf0\" data-id=\"c48dbf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8ab928 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c8ab928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Customer-Satisfaction-Sales-Enablement-Image-1024x684.jpg\" class=\"attachment-large size-large wp-image-3905\" alt=\"Sales Enablement Satisfaction\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Customer-Satisfaction-Sales-Enablement-Image-1024x684.jpg 1024w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Customer-Satisfaction-Sales-Enablement-Image-300x200.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Customer-Satisfaction-Sales-Enablement-Image-768x513.jpg 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Customer-Satisfaction-Sales-Enablement-Image-1536x1025.jpg 1536w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Customer-Satisfaction-Sales-Enablement-Image.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b1bd1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35b1bd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f90411\" data-id=\"8f90411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5c2deb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c2deb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f7b45e\" data-id=\"2f7b45e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277a233 elementor-widget elementor-widget-heading\" data-id=\"277a233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Les fondamentaux du sales enablement <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6e7a2 elementor-widget elementor-widget-heading\" data-id=\"be6e7a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les piliers d'une approche globale du sales enablement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad8771e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad8771e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69712cb\" data-id=\"69712cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d1758b elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"3d1758b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6401\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6401\" aria-expanded=\"false\">Contenu &amp; technologie<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6402\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6402\" aria-expanded=\"false\">Inbound marketing<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6403\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6403\" aria-expanded=\"false\">Formation<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6404\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6404\" aria-expanded=\"false\">Fid\u00e9lisation client<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6401\" aria-expanded=\"false\">Contenu &amp; technologie<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6401\" tabindex=\"0\" hidden=\"false\"><p>Les contenus et les outils doivent \u00eatre coordonn\u00e9s et connect\u00e9s efficacement. Les workflows automatis\u00e9s s&rsquo;appuient sur des contenus adapt\u00e9s aux publics cibles. Le sales enablement permet de traduire directement une strat\u00e9gie de contenu en workflows.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6402\" aria-expanded=\"false\">Inbound marketing<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6402\" tabindex=\"0\" hidden=\"hidden\"><p>L&rsquo;inbound marketing vise \u00e0 g\u00e9n\u00e9rer des leads gr\u00e2ce \u00e0 des contenus de qualit\u00e9. Il comprend notamment le lead nurturing (alimenter les prospects en contenus), le lead scoring (\u00e9valuer les prospects) et le lead management (d\u00e9finir des workflows par segment).<\/p>\n<p>L&rsquo;inbound marketing s&rsquo;adresse de mani\u00e8re cibl\u00e9e aux prospects tout au long du tunnel de vente. Il leur apporte des contenus et des r\u00e9ponses adapt\u00e9s, fournissant ainsi des leads qualifi\u00e9s aux \u00e9quipes commerciales.<\/p>\n<p>Une collaboration \u00e9troite entre le marketing et les ventes rend les activit\u00e9s transparentes, am\u00e9liore les r\u00e9sultats des deux \u00e9quipes et renforce leur motivation \u00e0 atteindre leurs objectifs communs.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6403\" aria-expanded=\"false\">Formation<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6403\" tabindex=\"0\" hidden=\"hidden\"><p>Des collaborateurs qualifi\u00e9s sont un facteur cl\u00e9 de r\u00e9ussite commerciale. Pour obtenir des r\u00e9sultats concrets, le marketing et la direction commerciale doivent doter l&rsquo;\u00e9quipe de vente de connaissances sur le march\u00e9 et les produits, ainsi que de comp\u00e9tences en mati\u00e8re de solutions et de vente (voir Challenger Sale).<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6404\" aria-expanded=\"false\">Fid\u00e9lisation client<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6404\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6404\" tabindex=\"0\" hidden=\"hidden\"><p>Dans le cadre du sales enablement, la fid\u00e9lisation commence d\u00e8s le stade de prospect. Une communication personnalis\u00e9e, des informations fournies r\u00e9guli\u00e8rement et un accompagnement continu contribuent \u00e0 transformer les prospects en clients. Ces activit\u00e9s ne s&rsquo;arr\u00eatent toutefois pas \u00e0 la signature du contrat : les clients existants doivent eux aussi b\u00e9n\u00e9ficier d&rsquo;informations pertinentes et de prestations de conseil, sans attendre l&rsquo;\u00e9ch\u00e9ance d&rsquo;un renouvellement de contrat.<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ca5847\" data-id=\"4ca5847\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a8e98b elementor-widget elementor-widget-image\" data-id=\"9a8e98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/business-people-using-digital-tablets-to-analyzing2.jpg\" class=\"attachment-large size-large wp-image-1537\" alt=\"Sales Enablement Strategy\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/business-people-using-digital-tablets-to-analyzing2.jpg 1000w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/business-people-using-digital-tablets-to-analyzing2-300x200.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/business-people-using-digital-tablets-to-analyzing2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a82e979 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a82e979\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c0bb9f4\" data-id=\"c0bb9f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-096d7ec elementor-widget elementor-widget-heading\" data-id=\"096d7ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Nos prestations<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4f78a elementor-widget elementor-widget-heading\" data-id=\"9e4f78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment transformer votre fonction commerciale pour gagner en productivit\u00e9 et augmenter votre chiffre d'affaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09e031f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"09e031f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a6959b8\" data-id=\"a6959b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd855ec elementor-widget elementor-widget-image-box\" data-id=\"cd855ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Comprendre les attentes des clients<\/h3><p class=\"elementor-image-box-description\">Quels clients souhaitez-vous conqu\u00e9rir et avec quelles offres ? Votre approche commerciale tient-elle compte des besoins propres \u00e0 chaque segment ?<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d06fb57\" data-id=\"d06fb57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcfa63a elementor-widget elementor-widget-image-box\" data-id=\"bcfa63a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Analyse des processus marketing et commerciaux<\/h3><p class=\"elementor-image-box-description\">Votre marketing se consid\u00e8re-t-il comme un soutien actif \u00e0 la vente ? Vos \u00e9quipes commerciales font-elles vivre et incarnent-elles la marque ? Les \u00e9quipes mettent-elles en \u0153uvre de mani\u00e8re autonome et agile les changements n\u00e9cessaires ?<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cdb067a\" data-id=\"cdb067a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db6caf5 elementor-widget elementor-widget-image-box\" data-id=\"db6caf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Une strat\u00e9gie pour r\u00e9ussir sur le march\u00e9<\/h3><p class=\"elementor-image-box-description\">Votre strat\u00e9gie est-elle claire, orient\u00e9e vers vos objectifs et visible dans vos performances ? Ma\u00eetrisez-vous l'e-commerce tout en cultivant vos relations avec vos clients traditionnels ? L'orientation client se traduit-elle dans les pratiques, et toutes les informations du parcours client sont-elles \u00e9galement disponibles sous forme num\u00e9rique ?<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-00221ed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"00221ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c48932e\" data-id=\"c48932e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2bb8ee elementor-widget elementor-widget-image-box\" data-id=\"b2bb8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Digitalisation des processus et des outils<\/h3><p class=\"elementor-image-box-description\">Disposez-vous de processus efficaces et les automatisez-vous \u00e0 l'aide d'outils modernes ? Exploitez-vous la marketing intelligence, la sales intelligence et un CRM ? Vos collaborateurs planifient-ils, mesurent-ils et pilotent-ils leurs activit\u00e9s en temps r\u00e9el ? L'orientation client se traduit-elle dans les pratiques, et toutes les informations du parcours client sont-elles \u00e9galement disponibles sous forme num\u00e9rique ?<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f9e4651\" data-id=\"f9e4651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2201b8d elementor-widget elementor-widget-image-box\" data-id=\"2201b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Comp\u00e9tences commerciales<\/h3><p class=\"elementor-image-box-description\">Vos collaborateurs sont-ils parfaitement form\u00e9s et ma\u00eetrisent-ils les m\u00e9thodes de vente ? Vos cadres se voient-ils comme des formateurs et accompagnent-ils leurs \u00e9quipes pour garantir une relation client hautement professionnelle ? Les changements sont-ils mis en \u0153uvre \u00e0 l'initiative des \u00e9quipes ?<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ec419e6\" data-id=\"ec419e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5701833 elementor-widget elementor-widget-image-box\" data-id=\"5701833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.digitize.one\/fr\/selection-de-logiciels\/\">S\u00e9lection de logiciels<\/a><\/h3><p class=\"elementor-image-box-description\">Utilisez-vous d\u00e9j\u00e0 des logiciels de pointe pour le PIM, l'automatisation du sales enablement et le CRM ? Nous vous accompagnons dans le recueil et la hi\u00e9rarchisation de vos exigences, l'identification des fournisseurs pertinents, l'\u00e9tablissement d'une liste \u00e9largie puis d'une liste restreinte de logiciels, la prise de d\u00e9cision et la n\u00e9gociation contractuelle.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f42d16a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f42d16a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a457a\" data-id=\"c5a457a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-051b286 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"051b286\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b37ef7\" data-id=\"7b37ef7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed52012 elementor-widget elementor-widget-heading\" data-id=\"ed52012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vous avez des questions sur le sales enablement ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff5bab elementor-widget elementor-widget-heading\" data-id=\"cff5bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Nous vous conseillons volontiers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204dc60 elementor-widget elementor-widget-text-editor\" data-id=\"204dc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre page de contact vous permet de joindre rapidement nos sp\u00e9cialistes du conseil en sales enablement.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93481a3 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"93481a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitize.one\/fr\/contact\/\" id=\"contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales enablement. Qu&rsquo;est-ce que le sales enablement ? Des processus strat\u00e9giques pour am\u00e9liorer le chiffre d&rsquo;affaires et la productivit\u00e9 Le sales enablement consiste \u00e0 fournir \u00e0 votre \u00e9quipe les technologies et les ressources n\u00e9cessaires pour augmenter les ventes et gagner en productivit\u00e9. Le sales enablement, c&rsquo;est le bon contenu, au bon moment et au bon [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-12297","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/pages\/12297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/comments?post=12297"}],"version-history":[{"count":3,"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/pages\/12297\/revisions"}],"predecessor-version":[{"id":12741,"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/pages\/12297\/revisions\/12741"}],"wp:attachment":[{"href":"https:\/\/www.digitize.one\/fr\/wp-json\/wp\/v2\/media?parent=12297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}