{"id":1097,"date":"2022-02-03T13:42:20","date_gmt":"2022-02-03T12:42:20","guid":{"rendered":"https:\/\/www.digitize.one\/?p=1097"},"modified":"2022-10-11T13:32:56","modified_gmt":"2022-10-11T12:32:56","slug":"pim-also-forms-the-basis-for-personal-selling-today","status":"publish","type":"post","link":"https:\/\/www.digitize.one\/en\/pim-also-forms-the-basis-for-personal-selling-today\/","title":{"rendered":"PIM not only supports Data Management but forms the basis for personal selling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1097\" class=\"elementor elementor-1097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8703a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8703a90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-247489a\" data-id=\"247489a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bdadcc elementor-widget elementor-widget-heading\" data-id=\"4bdadcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The management of product information has been a key success factor for multichannel marketing for many years. As part of a holistic customer experience, companies should also use the potential of so-called PIM systems for face-to-face sales. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64cc842 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64cc842\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9378a6\" data-id=\"d9378a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb0c9b elementor-widget elementor-widget-text-editor\" data-id=\"cbb0c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the current March 2020 issue of Springer Professional&#8217;s &#8220;Sales Excellence&#8221; magazine, Prof. Dr. Lars Binckebanck and Matthias Kant shed light on the potential of PIM for personal selling, i.e. for the topic of sales enablement.\u00a0<\/p>\n<p>01-03-2020 | Business Practice &amp; Leadership | Issue 3\/2020<br \/><a href=\"https:\/\/www.springerprofessional.de\/en\/mit-pim-den-persoenlichen-verkauf-unterstuetzen\/17771938\" target=\"_blank\" rel=\"noopener\">Supporting personal sales with PIM\u00a0<\/a><br \/>Journal: Sales Excellence &gt; Issue 3\/2020<br \/>Authors: Prof. Dr. Lars Binckebanck, Matthias Kant<\/p>\n<p>If you would like to download the article or receive a personal copy from us, please feel free to contact us directly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46f33c elementor-align-left elementor-mobile-align-center elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"e46f33c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6OTQyMywidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bda6abe\" data-id=\"bda6abe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0ec7a2 elementor-widget elementor-widget-image\" data-id=\"d0ec7a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"1024\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Screenshot-2022-10-11-at-14.21.41-770x1024.png\" class=\"attachment-large size-large wp-image-10406\" alt=\"\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Screenshot-2022-10-11-at-14.21.41-770x1024.png 770w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Screenshot-2022-10-11-at-14.21.41-225x300.png 225w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Screenshot-2022-10-11-at-14.21.41-768x1022.png 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2022\/02\/Screenshot-2022-10-11-at-14.21.41.png 911w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The management of product information has been a key success factor for multichannel marketing for many years as well as the customer experience.<\/p>\n","protected":false},"author":5,"featured_media":10418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/posts\/1097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/comments?post=1097"}],"version-history":[{"count":53,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/posts\/1097\/revisions"}],"predecessor-version":[{"id":10420,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/posts\/1097\/revisions\/10420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/media\/10418"}],"wp:attachment":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/media?parent=1097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/categories?post=1097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/tags?post=1097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}