{"id":12461,"date":"2026-11-08T13:17:54","date_gmt":"2026-11-08T12:17:54","guid":{"rendered":"https:\/\/www.digitize.one\/data-modelling\/"},"modified":"2026-11-08T13:17:55","modified_gmt":"2026-11-08T12:17:55","slug":"data-modelling","status":"publish","type":"page","link":"https:\/\/www.digitize.one\/en\/data-modelling\/","title":{"rendered":"Data Modelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12461\" class=\"elementor elementor-12461 elementor-11182\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8f74dc elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"f8f74dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e109433\" data-id=\"e109433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f324cbd elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f324cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data modelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-77044f6 e-con-full e-flex e-con e-parent\" data-id=\"77044f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0d659 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"3a0d659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/mkant\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fa6b7c e-flex e-con-boxed e-con e-parent\" data-id=\"9fa6b7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f4bfd elementor-widget elementor-widget-heading\" data-id=\"35f4bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An important part of the bigger picture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9305005 elementor-widget elementor-widget-heading\" data-id=\"9305005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data modelling in the context of composable commerce\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e234fb1 elementor-widget elementor-widget-text-editor\" data-id=\"e234fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of composable commerce, where flexibility and adaptability are central, data modelling plays a crucial role. A well-designed data model provides the foundation for seamless communication and collaboration between the various components (such as PIM, DAM, CMS and OMS). Here, we explain how data modelling works in this context and what an effective model for composable commerce could look like.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e00a99 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4e00a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/mkant\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4f995a e-flex e-con-boxed e-con e-parent\" data-id=\"d4f995a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0830309 elementor-widget elementor-widget-spacer\" data-id=\"0830309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bec1e4 e-flex e-con-boxed e-con e-parent\" data-id=\"8bec1e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff740a2 elementor-widget elementor-widget-heading\" data-id=\"ff740a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The foundations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb349b elementor-widget elementor-widget-heading\" data-id=\"3cb349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core principles of data modelling in composable commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b871113 elementor-widget elementor-widget-spacer\" data-id=\"b871113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f945d e-flex e-con-boxed e-con e-parent\" data-id=\"00f945d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b697bd8 e-con-full e-flex e-con e-child\" data-id=\"b697bd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19757ee elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"19757ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-11723\" alt=\"\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-scaled.jpg 2560w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-300x200.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-1024x683.jpg 1024w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-768x512.jpg 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-1536x1024.jpg 1536w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/pins-connected-creating-a-network-2023-11-27-05-19-20-utc-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Central data structure<\/h3><p class=\"elementor-image-box-description\"> Since composable commerce relies on integrating different specialised systems, it is important to create a central data structure that acts as a \"single source of truth\". This structure ensures that all components have access to consistent, up-to-date data.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-466c6fe e-con-full e-flex e-con e-child\" data-id=\"466c6fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f14016 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2f14016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"2560\" height=\"2132\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-scaled.jpg\" class=\"attachment-full size-full wp-image-11727\" alt=\"\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-scaled.jpg 2560w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-300x250.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-1024x853.jpg 1024w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-768x639.jpg 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-1536x1279.jpg 1536w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/business-analysis-report-folder-icon-2023-11-27-05-33-29-utc-1-2048x1705.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Flexibility and extensibility<\/h3><p class=\"elementor-image-box-description\">The data model must be flexible enough to accommodate changes and extensions quickly, whether that means introducing new products, adding new sales channels or integrating new technologies.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55ff134 e-con-full e-flex e-con e-child\" data-id=\"55ff134\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6096fe elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c6096fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-scaled.jpg\" class=\"attachment-full size-full wp-image-11487\" alt=\"\" srcset=\"https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-scaled.jpg 2560w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-300x200.jpg 300w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-1024x683.jpg 1024w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-768x512.jpg 768w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-1536x1024.jpg 1536w, https:\/\/www.digitize.one\/wp-content\/uploads\/2024\/09\/empty-consultation-office-having-computer-with-onl-2023-11-27-05-33-35-utc-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Decoupling components<\/h3><p class=\"elementor-image-box-description\">Decoupling individual systems (e.g. frontend from backend, PIM from DAM) allows the data model to be designed so that each system operates independently without compromising the integrity of the overall architecture.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4de26a1 e-flex e-con-boxed e-con e-parent\" data-id=\"4de26a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0534cd8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0534cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/mkant\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76ed9ae e-flex e-con-boxed e-con e-parent\" data-id=\"76ed9ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdaab8d elementor-widget elementor-widget-spacer\" data-id=\"bdaab8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0f01f elementor-widget elementor-widget-heading\" data-id=\"8c0f01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE ESSENTIAL BUILDING BLOCKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f0abe elementor-widget elementor-widget-heading\" data-id=\"e9f0abe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key components of the data model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9089cb8 elementor-widget elementor-widget-spacer\" data-id=\"9089cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5368fef elementor-widget elementor-widget-heading\" data-id=\"5368fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.digitize.one\/en\/pim-dam-shop-frontend-in-mach-architecture\/\">Product information (PIM)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcdf8f elementor-widget elementor-widget-text-editor\" data-id=\"bdcdf8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>&#8220;Product&#8221; entity:<\/b><span style=\"font-weight: 400;\"> Includes core data such as SKU, name, description, price and attribute values. This entity is closely linked to the PIM system and serves as the central source for all product-related data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Links to categories:<\/b><span style=\"font-weight: 400;\"> Products are organised in a hierarchical category structure, making them easy to navigate and manage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Relationships with digital assets:<\/b><span style=\"font-weight: 400;\"> Each product can be linked to multiple digital assets (e.g. images and videos) managed in the DAM system.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f4d16 elementor-widget elementor-widget-spacer\" data-id=\"e1f4d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df51cf0 elementor-widget elementor-widget-heading\" data-id=\"df51cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.digitize.one\/en\/pim-dam-shop-frontend-in-mach-architecture\/\" target=\"_blank\">Digital assets (DAM)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe8399 elementor-widget elementor-widget-text-editor\" data-id=\"abe8399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>&#8220;Digital Asset&#8221; entity:<\/b><span style=\"font-weight: 400;\"> Includes information such as file path, media type, metadata and usage rights. This entity is linked to the DAM system and used in various contexts, such as product presentation or marketing campaigns.<\/span><\/li>\n<li><b>Relationships with products and categories:<\/b><span style=\"font-weight: 400;\"> Digital assets are linked not only to products, but also to categories or brands, allowing them to be used in a variety of ways<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b30b48 elementor-widget elementor-widget-spacer\" data-id=\"4b30b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4fb23 elementor-widget elementor-widget-heading\" data-id=\"6c4fb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Orders and transactions (OMS)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2d051 elementor-widget elementor-widget-text-editor\" data-id=\"4b2d051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>&#8220;Order&#8221; entity:<\/b><span style=\"font-weight: 400;\"> Stores all relevant order information, including customer data, products ordered, and payment and shipping details. This entity is linked to the Order Management System (OMS).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Relationships with products and customers:<\/b><span style=\"font-weight: 400;\"> An order contains references to the products purchased and the customer who placed the order, ensuring full traceability.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cb72d elementor-widget elementor-widget-spacer\" data-id=\"24cb72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee9355 elementor-widget elementor-widget-heading\" data-id=\"8ee9355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer information (CRM)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2432a6 elementor-widget elementor-widget-text-editor\" data-id=\"f2432a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>&#8220;Customer&#8221; entity:<\/b><span style=\"font-weight: 400;\"> Contains all customer information, such as contact details, purchase history and preferences. This data is closely linked to the Customer Relationship Management (CRM) system.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Personalisation and segmentation:<\/b><span style=\"font-weight: 400;\"> The data model should support customer segmentation and personalised offers based on customer behaviour and preferences.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce94c18 elementor-widget elementor-widget-spacer\" data-id=\"ce94c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd4784 elementor-widget elementor-widget-heading\" data-id=\"5dd4784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content and presentation (CMS and frontend)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a73974 elementor-widget elementor-widget-text-editor\" data-id=\"0a73974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>&#8220;Content&#8221; entity:<\/b><span style=\"font-weight: 400;\"> Stores all text and visual content used in the online shop, such as blog posts, product descriptions and landing pages. This entity is linked to the Content Management System (CMS).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Relationships with products and categories:<\/b><span style=\"font-weight: 400;\"> Content can be linked to specific products or categories to support targeted marketing campaigns or SEO activities.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cda47be e-flex e-con-boxed e-con e-parent\" data-id=\"cda47be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed134b2 elementor-widget elementor-widget-spacer\" data-id=\"ed134b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53325d elementor-widget elementor-widget-heading\" data-id=\"f53325d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A proposed data model for composable commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1281512 elementor-widget elementor-widget-spacer\" data-id=\"1281512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-164b577 e-con-full e-flex e-con e-parent\" data-id=\"164b577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aee71d elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"4aee71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay_speed&quot;:7000,&quot;transition_speed&quot;:600,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a7f5ce swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"financial graph and chart\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Modular approach<\/div><div class=\"elementor-slide-description\"><p>Create separate data models for each core component (PIM, DAM, OMS, CRM, CMS), connected through standardised APIs. This modular approach allows each component to be updated or replaced independently, without having to remodel the entire system.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-7d1cea3 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Chart of business activity and subdivisions on table of entrepreneur, view from above\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">API-first strategy<\/div><div class=\"elementor-slide-description\"><p>Data modelling should be designed from the outset to make all data accessible through APIs. This simplifies the integration of new systems and data exchange between existing components.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-ed2d3d7 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Financial paper with charts and diagrams on gray table top view\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Central data repository<\/div><div class=\"elementor-slide-description\"><p>Consider implementing a central data repository that acts as a \"single source of truth\" and ensures that all systems have access to consistent, up-to-date data. This could be achieved, for example, through a cloud-based solution that is updated in real time.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-fc7965b swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Marketing manager analyzing report with visiting activity of website\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Data hierarchies and relationships<\/div><div class=\"elementor-slide-description\"><p>Use hierarchies and relationships between entities to make data easier to navigate and manage. Linking products to categories and digital assets is a good example of this.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-884bebe swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Managers of marketing department discussing report and analyzing statistics at meeting\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Data validation and governance<\/div><div class=\"elementor-slide-description\"><p>Implement data validation mechanisms to ensure that only high-quality, consistent data enters the system. A governance framework should also be in place to ensure data integrity and security.<\/p>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcee8cb e-flex e-con-boxed e-con e-parent\" data-id=\"bcee8cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b38e54 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0b38e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/mkant\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ce4bd e-flex e-con-boxed e-con e-parent\" data-id=\"99ce4bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d76811 elementor-widget elementor-widget-spacer\" data-id=\"9d76811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data modelling Free initial consultation An important part of the bigger picture Data modelling in the context of composable commerce In the world of composable commerce, where flexibility and adaptability are central, data modelling plays a crucial role. A well-designed data model provides the foundation for seamless communication and collaboration between the various components (such [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-12461","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/pages\/12461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/comments?post=12461"}],"version-history":[{"count":1,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/pages\/12461\/revisions"}],"predecessor-version":[{"id":12462,"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/pages\/12461\/revisions\/12462"}],"wp:attachment":[{"href":"https:\/\/www.digitize.one\/en\/wp-json\/wp\/v2\/media?parent=12461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}